Orangetheory Fitness offers a compelling opportunity for franchisees to enter the vibrant boutique-fitness market under a brand with proven consumer appeal and strong financial performance. With over 1,500 studios in 25 countries and nearly one million members, the brand continues to expand rapidly in high-demand markets. The model is rooted in science-backed, heart rate–monitored, coach-led group workouts—commonly referred to as the “Orange Effect”—that drive exceptional member retention. For franchisees, this translates into strong local-market traction, recurring revenue. The business model centers on a turnkey, membership-driven system with multiple revenue streams and operational clarity. Franchisees invest approximately $820,000 to $1.4 million (initial franchise fee $59,950), plus ongoing royalties (8%) and marketing fees (3%). Studios generate revenue primarily from tiered monthly memberships—typically between $59 and $189 per month—with additional income from class packages, retail sales (apparel, accessories), and personal coaching.