Hallmark Homecare is a referral agency for caregiver recruitment and client matchmaking. Unlike a traditional homecare agency, the family employs the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care. Hallmark Homecare is an industry disruptor as it’s solving challenges that the over-regulated and high-cost provider model of traditional senior care faces. The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes. With the home-based model and two-phase launch programs, franchisees can be operating their business and generating revenue within weeks.