Founded by Joseph C. Moncaleano and Julian Rivera, Resting Rainbow was born from Joe’s personal experience of losing his beloved pet and struggling to find a compassionate final service. Shocked by the lack of dignity in traditional practices, Joe began advocating for the rights of our furry family members, leading to the creation of Resting Rainbow. Resting Rainbow’s mission is to provide pet owners with the care, respect, and dignity their pets deserve, offering peace of mind during their time of grief. Resting Rainbow offers a recession-resistant franchise opportunity in the $123 billion pet industry, where 86.9 million pet owners seek compassionate care when their pets pass away. With few substitutes and a highly fragmented market, our franchise stands out by providing multiple revenue streams through cremation, funerals, and memorial sales. Our comprehensive equipment package comes with 24/7 support requiring minimal staffing with no special skills needed. Join us and be part of a trusted service meeting a vital need with little competition.