Radiant Waxing® , formally known as LunchboxWax®, is a brand managed by WellBiz Brands, Inc., a leading franchise brand management platform in the beauty and wellness space. The new name and radiant re-branding are the result of consumer research designed to maximize the potential of this exciting opportunity. Appealing to affluent female consumers, the Radiant Waxing brand is part of a global market project to grow to over $12B by 2025. Insights have shown that the rebrand would reach up to approximately 40% more consumers. This was not done out of a desire to change an elevated waxing experience – but to unleash the potential and bring it to more consumers. Now even more guests around the country will have access to year round radiance!